Addiction or vices, everyone has at least one and there is no reason that you shouldn’t be using it to your advantage in marketing. By using the seven deadly sins, you can entice visitors to your site, blog or Fan Page.

Envy Express in your content how much better your product is, how much smarter your customer will be than others when they have your product.

Gluttony Fill them full of facts, bullet points and testimonials that highlight the many features of your product. Customers are on the web for information, feed them.

Greed Promote the value of your product. If the price is high, make the value higher. I have seen two identical products offered with the highest priced item selling more because of the perceived value of elite status.

Lust Make your product sexy, sex sells. Make it a burning desire.

Pride Convey that your product makes the customer better than those that don’t. Vanity causes Envy, which will build word of mouth marketing.

Sloth Tell them that they are lazy, they have to act now. No one wants to be second.

Wrath If you miss this opportunity now, you will hate yourself when you see the success of others with the product.

Write down all seven sins and try to come up with as many vices to leverage for your product or services. If you can highlight four or more, you are just a little devil when it comes to marketing.