Archive for the ‘Education’ Category

I was recently meeting with a client the other day and their main focus was on their competitor. They were upset and frustrated that they were “everywhere” online. This company sold “widgets‘ but claimed if you did a search “toilets“, the competitor would show up in the top five in search results.

I can understand the jealously but don’t let that be the motivating factor of throwing advertising dollars around the Internet. Stay positive and be productive, use your competition as a benchmark. Be thankful that a business has set a goal for you and your company, be it online or a brick-and-mortar store.

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How to get started with using pay-per-click ads to drive traffic and attract customers to your blog or website. The three main principles of an effective pay-per-click campaign is to:

• Always update keyword research
• Always run split campaigns for testing
• Always analyze your data to make effective changes

This enables you to find out what works and what doesn’t. In the early stages you may feel frustrated but as you modify your title,copy and keywords you will start to build an effective PPC campaign.

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If you finally have got that blog started, either as a hobby or to just get your feet wet with creating an online business, great. Now see if you can cover your monthly hosting fee by earning some dollars with Google AdSense.

Google AdSense is a way for website publishers to earn money by displaying targeted Google ads on their websites. Google AdSense also lets you provide a Google search to your site users, while earning money by displaying Google ads on the search results pages.

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