Archive for the ‘Research’ Category

I was recently meeting with a client the other day and their main focus was on their competitor. They were upset and frustrated that they were “everywhere” online. This company sold “widgets‘ but claimed if you did a search “toilets“, the competitor would show up in the top five in search results.

I can understand the jealously but don’t let that be the motivating factor of throwing advertising dollars around the Internet. Stay positive and be productive, use your competition as a benchmark. Be thankful that a business has set a goal for you and your company, be it online or a brick-and-mortar store.

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Tired of writing? Struggling with finding your style of messaging? Or is writing becoming just too time consuming and frustrating?

Have you thought about using audio or video to update content to your blog?

The ability to do podcasting and video has been available for many years, but the number of content producers utilizing these techniques is still minimal.

With more media devices becoming as simple as using your cell phone, now is a great time to mix up your content delivery.

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On Tuesday I wrote about having passion to be successful at blogging. While the number of people blogging has declined, the one’s who bring real passion have made their mark in traditional media.

To highlight the value of blogging, let’s take a look at sports, one of America’s biggest vices next to money and sex.

I am not knocking sports journalist in my example, but there is a point and time for the majority of them that it becomes a job, not a passion.

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