A recent post earlier this week discussed the irrelevance of using micro-sites. I won’t give her name or site but I would like to point out some of the values that she is missing.

Keyword Targeted – Great tool for targeting just one keyword, be it trying to gain in ranking or market testing. The micro site gives you the ability to focus on a specific keyword while generating niche specific content.

Quick Sales – Looking to unload some overhead? I have had success in getting rid of discontinued or sales items by building the one-off site. It appears as a landing page but with limiting the customers to just one choice, your cart abandonment is not as high as a traditional e-commerce site.

Scalability – Some times you want to incorporate a new content, product or feature but you do not have the manpower to implement all of the linking necessary to be effective. A micro-site works create to get copy up quickly while you work more extensively on the main site for implementation or you could expand your micro-site to a full-featured product if it is received well.