Posts Tagged ‘keywords’

You have installed Google Analytics and you track your Tweets. Your squeeze pages are converting at a nice clip thanks to your targeted pay-per-click campaign. Your rank in the top five for your keywords, what is left?

How about customer service? Don’t forget that we are dealing with a human entity on the other side of that web browser. Besides Zappo’s and a few other online stores, we don’t discuss customer service that much in the online world.

You put in all of this hard work and dollars to be the online master of your industry but make sure that customer service is always your number one priority. If your product solves someone’s problem, you will always have potential customers.

Don’t forget that outstanding customer service will always be your number one marketing tool. Courtesy follow-up emails, a brief questionnaire to see if the product meet their needs, these little things will go a long way.

What are Keywords? They are words that describe to visitors and search spiders what the page offers or talks about.

In many instances I come across websites that use the same keywords for each page. No matter if the website has thirty pages of content or three thousand.

You do not copy and paste the same content and sales message on each page so do not put the same keywords on each and every page of your website.

You are not increasing your sites value for a keyword; you could actually be hurting the value.